Rangrasa wanted to create a saree brand that spoke to modern Indian women while honoring traditional roots. They had a clear idea but needed help bringing it to life in a way that felt true and meaningful. That’s when they reached out to us.

Context

Ramesh Marathe, the founder of Rangrasa, grew up in the bustling lanes of Banaras, where his parents worked tirelessly in a saree-making factory. Immersed in the world of authentic Banarasi sarees from a young age, Ramesh witnessed the intricate craftsmanship and love that went into each piece. He saw firsthand how much skill, effort, and patience were required to create these beautiful sarees.

Ramesh’s dream was to bring these “real” sarees to a wider audience, ensuring that each one reflected the deep tradition and hard work that went into its creation. With his shop, Maa Devi Silks, in Aurangabad, he aimed to modernize his offerings while preserving the essence of India’s saree heritage. His vision was to ensure that every person wearing a Rangrasa saree could feel the dedication and passion that went into its making, just as he had seen his parents weave with love and care.

Approach

We understood Rangrasa’s mission was to offer sarees that looked beautiful while capturing the essence of Indian tradition. Our goal was to create a brand that connected emotionally with customers and stood out in a crowded market.

Execution

We came up with the name “Rangrasa,” blending ‘Rang’ (color) and ‘Rasa’ (emotion), a perfect reflection of the brand’s promise. We crafted the tagline “A Shade for Every Emotion” to express the diversity and depth of the collection. The collections were named in Sanskrit, honoring India’s cultural roots. We designed a logo that fuses Hindi and English, symbolizing the balance between modernity and tradition.

Results

Rangrasa now stands as more than just a saree brand. It celebrates emotions through color and fabric, creating a lasting impression in the saree market.

Lessons Learned

Creating a successful brand isn’t just about visuals; it’s about tapping into emotions and heritage, making the brand feel personal to its audience.