Cake Plus Gift started as a small bakery with just one shop, but it has now grown into BakeAroma, a well-known brand in Hyderabad for its delicious cakes and thoughtful gifts.

Context

The challenge was to turn Cake Plus Gift into a brand that connected with people on a personal level, reflecting not just its tasty products but also the joy and warmth it brings to celebrations. The bakery needed a new identity that could capture this feeling.

Approach

We focused on what made the bakery unique and started with finding a name that matched its heart,”BakeAroma”-which highlights the welcoming smell of freshly baked goods. The rebranding included a fresh, modern look with soft pastel colors like pink and blue and a new logo to match the bakery’s cheerful vibe.

Execution

Every aspect of the rebrand was carefully planned. From the packaging that makes every treat feel special to the updated business cards, everything aligns with BakeAroma’s new look. We also created a digital marketing plan to help the brand reach more people online, making it easier for customers to connect with BakeAroma.

Results

Today, BakeAroma is a beloved part of Hyderabad’s community, known for spreading joy with every cake and gift. Its presence has grown both in-store and online, with customers embracing the new brand.

Lessons Learned

Rebranding is more than just changing a name or logo. It’s about making sure every part of the brand tells the same story and connects with people in a meaningful way.