Snout Connection was born out of Aditya’s (Founder) love for his dog and the desire to provide healthy, trustworthy treats for pets. After moving to India from the US, Aditya struggled to find dog treats that were free from hidden ingredients and genuinely good for his furry companion.

Context

Aditya realized that many pet treats in the market lacked transparency in their ingredients, which concerned him as a pet parent. When he reviewed the top brands, he discovered that many contained harmful ingredients detrimental to a dog’s sensitive gut and overall lifespan. This insight motivated him to create Snout Connection, a brand committed to offering treats made from pure chicken breast, which is known to be beneficial for health and free from hidden, harmful ingredients.

Approach

We worked closely with Aditya to understand his vision for Snout Connection. Our goal was to build a brand identity that communicated trust, health, and transparency. We aimed to position the brand as a symbol of care for pets, with a fun and vibrant personality to match.

Execution

We crafted a vibrant color palette of beer orange, urobilin yellow, and light sea green to reflect the freshness and health of the treats while capturing the playful nature of dogs. We managed everything from branding and packaging design to social media strategies, ensuring the brand’s message of quality and care resonated at every touchpoint.

Results

Snout Connection became known for its transparent ingredients and high health standards. The vibrant branding helped it stand out in the crowded pet treat market, appealing to pet owners seeking trustworthy products.

Lessons Learned

By staying true to the brand’s core values of trust and transparency, we created a brand that resonated with its audience. Understanding the passion behind the product allowed us to craft a brand that both reflects and amplifies its mission.